Product Marketing Executive

2 - 5 Years
Delhi NCR

Job Description

Roles and Responsibilities
Product Management and Marketing

o Conducts research and analysis to get information and feedback from customers, benchmarks product with competitive offerings, tracks trends which will influence product
o Establishing thought leadership by innovative application of our technology, establishing competitive advantage, and active contribution in social media through blogs, webinars, and white papers
o Engage in Promotional Activities a) Marketing Campaigns b) Webinar, Events, Podcasts
o Create Product Marketing Materials - Website, Brochures, Presentations, E-books
o Create Promotions Strategy which includes Market Sizing, Segmentation, Customer Profiling and defining Key Value Proposition

Analyst Influencing
o Influence Analysts over multiple Channels (Blog Post Reply, Twitter Responses, Mailer to Analyst, etc.)
o Participate in analyst briefings and analyst enquires

Sales Enablement
o Create content, case studies and marketing collateral to support pre-sales and sales teams for evangelization to Industry Analysts and CIOs. Drive proof of concept and demo development
o Supports Sales and Pre-Sales with RFIs and RFPs

Reporting to: Product Management & Marketing Lead
Location: Delhi/NCR

Salary: INR 50,000 - 2,00,000 P.A.

Industry:IT-Software / Software Services

Functional Area:Sales, Retail, Business Development

Role Category:Institutional Sales

Role:Sales/Business Development Manager

Employment Type:Permanent Job, Full Time

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

UG:B.Tech/B.E. - Any Specialization, Computers, Electronics/Telecommunication, BCA - Computers, B.Sc - Any Specialization

PG:MBA/PGDM - Any Specialization

Company Profile

Newgen Software Technologies Ltd.

Newgen Software is a leading global provider of Business Process Management (BPM), Enterprise Content Management (ECM), Customer Communication Management (CCM), Document Management System (DMS), Workflow and Process Automation software. The company has a global footprint of 1300+ installations in over 61 countries with large, mission-critical solutions that have been deployed at the world’s leading Banks, Insurance firms, BPO’s, Healthcare Organizations, Government, Telecom Companies & Shared Service Centers. The company has been recognized by distinguished analyst firms including Gartner, Forrester, Frost and Sullivan, and IDC. It has been positioned in the Magic Quadrants for Intelligent Business Process Management (iBPM), Enterprise Content Management (ECM), Customer Communication Management (CCM) and BPM-Platform-Based Case Management frameworks. Assessed at CMMi Level3, Newgen is certified as ISO 9001:2008 for Quality Management System and ISO 27001:2005 for Information Security Management System.
View Contact Details+

Recruiter Name:Ankur Reja

Contact Company:Newgen Software Technologies Ltd.

Email :garima.verma@newgen.co.in

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