Product Management and Marketing
o Conducts research and analysis to get information and feedback from customers, benchmarks product with competitive offerings, tracks trends which will influence product
o Establishing thought leadership by innovative application of our technology, establishing competitive advantage, and active contribution in social media through blogs, webinars, and white papers
o Engage in Promotional Activities a) Marketing Campaigns b) Webinar, Events, Podcasts
o Create Product Marketing Materials - Website, Brochures, Presentations, E-books
o Create Promotions Strategy which includes Market Sizing, Segmentation, Customer Profiling and defining Key Value Proposition
o Influence Analysts over multiple Channels (Blog Post Reply, Twitter Responses, Mailer to Analyst, etc.)
o Participate in analyst briefings and analyst enquires
o Create content, case studies and marketing collateral to support pre-sales and sales teams for evangelization to Industry Analysts and CIOs. Drive proof of concept and demo development
o Supports Sales and Pre-Sales with RFIs and RFPs
Reporting to: Product Management & Marketing Lead
Salary: INR 50,000 - 2,00,000 P.A.
Industry:IT-Software / Software Services
Functional Area:Sales, Retail, Business Development
Role Category:Institutional Sales
Role:Sales/Business Development Manager
Employment Type:Permanent Job, Full Time
Desired Candidate Profile
UG:B.Tech/B.E. - Any Specialization, Computers, Electronics/Telecommunication, BCA - Computers, B.Sc - Any Specialization
PG:MBA/PGDM - Any Specialization
Newgen Software Technologies Ltd.
Recruiter Name:Ankur Reja
Contact Company:Newgen Software Technologies Ltd.